Tag: UAE Brands

Storyselling in the Emirates: Narratives that Moved Markets

The best UAE campaigns told a true story. They sold meaning first, merchandise later. I watched viewers lean in, then lean forward. The click came after the feeling, and it lasted. Introduction I worked across late-night edits and dawn reviews, and I listened. The work that resonated most used story bones, not just shiny surfaces. […]

Digital Crisis Management for High-End UAE Brands

The alert pinged first, thin and metallic. A reel spun fast, and comments stacked like cards in harsh light. I smelled coffee and printer ink, and my chest tightened. We paused ads, shut the music, and opened pads. Luxury looked fragile in that minute, but discipline steadied hands. Introduction I wrote this from late nights […]

From Likes to Loyalty: Retention Strategies for UAE Brands

A warm oud note drifted through the mall feed. Likes burst, screens glowed, and my team smiled. The store stayed quiet, almost polite. Then a receipt printed with points and a soft ding. A shopper returned later, calmer. From that moment, retention felt tangible, not theory, not hype for me. Brief Introduction I wrote this […]