Why Video Content Still Rules in 2025

Because Let’s Face It — We’d Still Rather Watch Than Read Ever caught yourself saying, “I’ll just watch the video”? Yes, we’ve all been guilty. Whether it’s a recipe, a product review, or someone walking you through how to fix a dripping tap — videos just get the job done. And guess what? In 2025, […]

How to Boost Sales with Personalized Ads

Have you ever had that weird sense that an advertisement is reading your mind?You just bought sneakers and all of a sudden your Instagram feed is filled with sneakers. It’s no accident. That’s personalized advertising doing its thing. But here’s the big question:How can we capitalize on personal ads to help drive more sales without […]

Sand, Screens, and Scrolls: The Rise of Desert-Centric Influencer Marketing in the UAE

Ever scrolled through Instagram and stopped on a picture of someone sipping Arabic coffee in the middle of golden dunes? Maybe there’s a camel in the background, or maybe a luxurious 4×4. That’s not just a cool vacation shot anymore. That’s influencer marketing—UAE style. The Problem? Same Old Feeds, Same Old Vibes Let’s be real […]