How Hyperlocal Ads Are Winning in Abu Dhabi Neighborhoods
That moment of strange dĂ©jĂ vu when scrolling on your phone, and an announcement appears that seems to have a nearly psychic, position- apprehensive quality to it? Like, you’re sitting in Khalifa City, pining karak, and smashing! — there is a trim post about a new chai spot two blocks down the road. Not magic, […]
Marketing in the Metaverse: UAE Brands Leading the Charge
Let’s be honest—half of us still don’t fully get the metaverse, but somehow we’re already living in it. The Problem: Traditional Marketing Is Hitting a Wall Suppose back to how advertisements used to work. Billboards on Sheikh Zayed Road. Shiny spreads in lustrous magazines. Perhaps a television announcement you half- paid attention to while staying […]
Voice Search Optimization for a Multilingual UAE Audience
Ok Google… Where’s the best karak tea near me? That’s literally the first thing I asked my phone when I landed in Dubai a few years ago. And to my delight, I was standing outside a small cafeteria five minutes later, sipping the most perfect, cardamom-filled tea of my life. That moment made me realize […]
The Rise of Digital Souks: E-Commerce with an Emirati Twist
I’ll be honest—my first online shopping experience in Dubai felt nothing like Amazon. Instead of scrolling through a dull list of products with stock photos, I stumbled onto a site selling abayas and oud perfumes, designed like a modern souk. It was colourful, noisy in a digital way, and it actually reminded me of wandering […]
The Future of Micro-Influencers in the UAE’s Luxury Scene
Have you ever noticed how the “ notorious- notorious ” influencers in Dubai occasionally feel untouchable? Like, they’re living in a different world — private spurts, closets bigger than apartments, feasts at places you and I can only go during Restaurant Week? Yeah, I watch their stories too, but let’s be real that life does […]
From Zero to Viral: How Small UAE Brands Made It Big Online
Let’s be honest—sometimes the biggest brands we see today started with nothing more than a scrappy idea, a half-decent logo, and a whole lot of guts. And nowhere is this more obvious than in the UAE, where small homegrown brands have been quietly (and sometimes loudly) taking over Instagram feeds, TikTok For You Pages, and […]
Arabic SEO: The Missing Link in Most UAE Marketing Campaigns
Do you ever feel like brands in the UAE are shouting at the wrong crowd? Like they’re throwing money at ads, posting flashy English captions, and then wondering why half their audience just scrolls past? Yeah, same here. I’ll tell you a quick story. A friend of mine runs a small cafĂ© in Sharjah. Great […]
The Psychology Behind UAE Consumer Clicks
You never click “Add to Cart” and then stare at your screen like, “Wait… why did I just do that?” Yeah, me too. And if you live in the UAE, you’re probably doing it more often than you think. Not because you can’t resist a good sale (though, let’s be honest, who can say no […]
How to Use Data-Driven Content Strategies in the UAE Market
If you’re not tracking the numbers, you’re basically throwing spaghetti at the wall and hoping it sticks. That’s exactly what I told a friend over karak tea last downtime. She runs a small online apparel store in Dubai and was frustrated that her Instagram posts were n’t converting into deals. The designs were gorgeous, her […]
Personalization in Digital Luxury Goods Marketing in the UAE
If you’ve ever had a sales associate remember your favourite champagne before you do, you know exactly how powerful personalization can be. Now imagine that same position of acclimatized attention but on your phone, in your inbox, and across every digital announcement you see. That’s where luxury brands in the UAE are heading. And actually? […]