Tips for Small Businesses to Expand into the UAE Market Digitally

— Because Playing It Safe Doesn’t Pay Rent So, you’ve got a business. A small one. Maybe it started in your garage. Maybe it began as a pandemic side hustle. Either way, it’s real now — you’ve got customers, a brand, and maybe even a logo you kinda regret but don’t want to admit. You’re […]

Strategies for Engaging UAE Millennials via Digital Channels

 — How to Speak to the Smartest, Most Scroll-Happy Generation in the Gulf If your ad didn’t make me laugh, cry, or click in 4 seconds flat—I’ve already forgotten it. No seriously. That’s the vibe now. Especially if you’re trying to market anything—anything—to millennials in the UAE. You could have the best product in the […]

Building a Successful Digital Marketing Agency in the UAE

 No, you don’t need a villa in Palm Jumeirah to start—just grit, good Wi-Fi, and a little bit of nerve. I’ll be honest with you. The first time I pitched my “digital marketing agency” to a client in Dubai, I was literally sitting at a Starbucks, praying the Wi-Fi wouldn’t cut out mid-Zoom. My “office” […]

How to Use Customer Data Privacy as a Marketing Differentiator in the UAE

“If one more brand asks me for my phone number just to browse their site, I swear I’m buying a pigeon and going off-grid.” No joke—my cousin actually said that last week while we were sipping karak and trying to buy her a new abaya online. The site asked for her phone number, email, location […]

QR Codes in UAE Marketing: From Boring Black Boxes to Brand Magic

Here’s the thing—I used to hate QR codes. Yep, you read that right. Back in the day, they were just these weird, glitchy-looking squares slapped onto restaurant menus or stuck behind dusty shop windows. Half the time, they didn’t even scan. And when they did? You’d land on some hideous, 2009-style website that took forever […]