Exploring the Growth of Voice Search in the UAE for Local Businesses

Written like we’re just two friends chatting over karak “Hey Siri, where’s the best mandi near me?” If I had a dirham for every time I heard that phrase in Dubai traffic, I’d be sipping iced lattes in Jumeirah all day, pretending to work. But seriously—voice search is blowing up in the UAE. And it’s […]
QR Codes in UAE Marketing: From Boring Black Boxes to Brand Magic
Here’s the thing—I used to hate QR codes. Yep, you read that right. Back in the day, they were just these weird, glitchy-looking squares slapped onto restaurant menus or stuck behind dusty shop windows. Half the time, they didn’t even scan. And when they did? You’d land on some hideous, 2009-style website that took forever […]
How to Create Multilingual Content for the UAE Market (Without Losing Your Mind or Message)

Let me just say it—creating multilingual content isn’t just “translating stuff.” It’s like throwing a dinner party for twelve guests who all speak different languages, have different tastes, and oh—one of them is gluten-free and allergic to sarcasm. Welcome to digital marketing in the UAE. I learned this the hard way. Back in 2018, I […]
Why Your Fancy Ads Won’t Work Anymore (Unless You Get This One Thing Right)

So, I was sitting in my friend Layla’s cafe in Dubai Marina the other day — you know, the one with those overpriced oat milk lattes — and we were scrolling through Instagram. Sponsored post after sponsored post popped up. Gorgeous visuals, catchy captions, discounts galore… but something felt off. Layla suddenly muttered, “I don’t […]
Your Customers Don’t Want Emails. They Want WhatsApp — Here’s How You Nail It.

Last Thursday, I was standing in line at a small karak spot in Deira — one of those hidden gems where you get strong tea and hot gossip in the same cup — when the owner, Mahmoud, looked stressed. I asked him what’s up, and he sighed, “Bro, Instagram’s dead, email’s dead, customers are ghosting… […]
How Your Digital Marketing Could Be Quietly Killing the Planet (And What to Do About It in the UAE)

Okay, let’s cut to the chase—have you ever thought about how your marketing could be messing with the planet? Like, honestly… between the flashy ads, endless email blasts, and the cloud storage hoarding every campaign photo since 2015… things add up. I didn’t either—until I had this ridiculous moment last winter. I was sipping karak […]
Digital Payment Trends and Their Impact on E-Commerce Marketing in the UAE

— A Cup-of-Tea Kind of Deep Dive into the Cashless Craze “Have you ever been in a checkout line, only to realize you left your wallet at home… but still walked away with your stuff?” Yeah. Same here. Welcome to 2025, where your phone is your wallet, and sometimes even your face is enough to […]
Why Facebook Ads Just Don’t Cut It Anymore in the UAE (And Where Brands Are Really Winning in 2025)

You ever get that sinking feeling when you boost a post on Facebook, stare at the screen, and think… “Is anyone even seeing this anymore?” Yeah, me too. Listen, I’ve been there — I’ve thrown dirhams at Facebook and Instagram, hoping magic would happen. Spoiler alert: it didn’t. The algorithm gods weren’t feeling generous, the […]
Why Your Brand Will Keep Struggling in the UAE (Unless You Get This One Thing Right)

So… you’re pouring money into ads. Facebook. Google. Maybe a cringe TikTok video or two. And yet—your brand still feels like that awkward kid at the party nobody wants to talk to. I’ve been there. Watching the “reach” numbers trickle in like they’re doing me a favour, wondering if I should just start a lemonade […]
How Local SEO Can Boost Your Business in Abu Dhabi

You ever feel like your business is standing on the corner of the busiest street in Abu Dhabi… but somehow, no one’s noticing you? Yeah, I’ve been there too. You’ve got the product, the service, the passion — you’re ticking every box. Yet people are walking right past your “shop window” because you’re invisible online. […]