The Rise of E-Gaming and Digital Sponsorships in the UAE

When your little cousin earns more playing Fortnite than your full-time job pays—yeah, it’s time to pay attention. You can call it what you want, but let’s be real for a moment. Remember when ‘gaming’ was something that your parents would tell you to grow out of? A ‘waste of time’ just sitting on a […]
Building a Successful Digital Marketing Agency in the UAE

No, you don’t need a villa in Palm Jumeirah to start—just grit, good Wi-Fi, and a little bit of nerve. I’ll be honest with you. The first time I pitched my “digital marketing agency” to a client in Dubai, I was literally sitting at a Starbucks, praying the Wi-Fi wouldn’t cut out mid-Zoom. My “office” […]
How to Use Customer Data Privacy as a Marketing Differentiator in the UAE

“If one more brand asks me for my phone number just to browse their site, I swear I’m buying a pigeon and going off-grid.” No joke—my cousin actually said that last week while we were sipping karak and trying to buy her a new abaya online. The site asked for her phone number, email, location […]
Digital Marketing Myths in the UAE: What Really Works?

Let’s debunk some nonsense—over karak, obviously. If I had a dirham for every time someone told me “SEO is dead” in a Dubai café, I’d own a yacht by now—probably parked near JBR. But hey, we’ve all been there—scrolling through LinkedIn, bombarded with clickbait posts and self-proclaimed “gurus” shouting things like “Email marketing is dead!” […]
Exploring the Growth of Voice Search in the UAE for Local Businesses

Written like we’re just two friends chatting over karak “Hey Siri, where’s the best mandi near me?” If I had a dirham for every time I heard that phrase in Dubai traffic, I’d be sipping iced lattes in Jumeirah all day, pretending to work. But seriously—voice search is blowing up in the UAE. And it’s […]
QR Codes in UAE Marketing: From Boring Black Boxes to Brand Magic
Here’s the thing—I used to hate QR codes. Yep, you read that right. Back in the day, they were just these weird, glitchy-looking squares slapped onto restaurant menus or stuck behind dusty shop windows. Half the time, they didn’t even scan. And when they did? You’d land on some hideous, 2009-style website that took forever […]
How to Create Multilingual Content for the UAE Market (Without Losing Your Mind or Message)

Let me just say it—creating multilingual content isn’t just “translating stuff.” It’s like throwing a dinner party for twelve guests who all speak different languages, have different tastes, and oh—one of them is gluten-free and allergic to sarcasm. Welcome to digital marketing in the UAE. I learned this the hard way. Back in 2018, I […]
Why Your Fancy Ads Won’t Work Anymore (Unless You Get This One Thing Right)

So, I was sitting in my friend Layla’s cafe in Dubai Marina the other day — you know, the one with those overpriced oat milk lattes — and we were scrolling through Instagram. Sponsored post after sponsored post popped up. Gorgeous visuals, catchy captions, discounts galore… but something felt off. Layla suddenly muttered, “I don’t […]
Your Customers Don’t Want Emails. They Want WhatsApp — Here’s How You Nail It.

Last Thursday, I was standing in line at a small karak spot in Deira — one of those hidden gems where you get strong tea and hot gossip in the same cup — when the owner, Mahmoud, looked stressed. I asked him what’s up, and he sighed, “Bro, Instagram’s dead, email’s dead, customers are ghosting… […]
How Your Digital Marketing Could Be Quietly Killing the Planet (And What to Do About It in the UAE)

Okay, let’s cut to the chase—have you ever thought about how your marketing could be messing with the planet? Like, honestly… between the flashy ads, endless email blasts, and the cloud storage hoarding every campaign photo since 2015… things add up. I didn’t either—until I had this ridiculous moment last winter. I was sipping karak […]