The Rise of E-Gaming and Digital Sponsorships in the UAE

 When your little cousin earns more playing Fortnite than your full-time job pays—yeah, it’s time to pay attention. You can call it what you want, but let’s be real for a moment. Remember when ‘gaming’ was something that your parents would tell you to grow out of? A ‘waste of time’ just sitting on a […]

Building a Successful Digital Marketing Agency in the UAE

 No, you don’t need a villa in Palm Jumeirah to start—just grit, good Wi-Fi, and a little bit of nerve. I’ll be honest with you. The first time I pitched my “digital marketing agency” to a client in Dubai, I was literally sitting at a Starbucks, praying the Wi-Fi wouldn’t cut out mid-Zoom. My “office” […]

How to Use Customer Data Privacy as a Marketing Differentiator in the UAE

“If one more brand asks me for my phone number just to browse their site, I swear I’m buying a pigeon and going off-grid.” No joke—my cousin actually said that last week while we were sipping karak and trying to buy her a new abaya online. The site asked for her phone number, email, location […]

Digital Marketing Myths in the UAE: What Really Works?

 Let’s debunk some nonsense—over karak, obviously. If I had a dirham for every time someone told me “SEO is dead” in a Dubai café, I’d own a yacht by now—probably parked near JBR. But hey, we’ve all been there—scrolling through LinkedIn, bombarded with clickbait posts and self-proclaimed “gurus” shouting things like “Email marketing is dead!” […]

Exploring the Growth of Voice Search in the UAE for Local Businesses

Written like we’re just two friends chatting over karak “Hey Siri, where’s the best mandi near me?” If I had a dirham for every time I heard that phrase in Dubai traffic, I’d be sipping iced lattes in Jumeirah all day, pretending to work. But seriously—voice search is blowing up in the UAE. And it’s […]

QR Codes in UAE Marketing: From Boring Black Boxes to Brand Magic

Here’s the thing—I used to hate QR codes. Yep, you read that right. Back in the day, they were just these weird, glitchy-looking squares slapped onto restaurant menus or stuck behind dusty shop windows. Half the time, they didn’t even scan. And when they did? You’d land on some hideous, 2009-style website that took forever […]

Why Your Fancy Ads Won’t Work Anymore (Unless You Get This One Thing Right)

So, I was sitting in my friend Layla’s cafe in Dubai Marina the other day — you know, the one with those overpriced oat milk lattes — and we were scrolling through Instagram. Sponsored post after sponsored post popped up. Gorgeous visuals, catchy captions, discounts galore… but something felt off. Layla suddenly muttered, “I don’t […]