Exploring the Growth of Voice Search in the UAE for Local Businesses

Written like we’re just two friends chatting over karak “Hey Siri, where’s the best mandi near me?” If I had a dirham for every time I heard that phrase in Dubai traffic, I’d be sipping iced lattes in Jumeirah all day, pretending to work. But seriously—voice search is blowing up in the UAE. And it’s […]

QR Codes in UAE Marketing: From Boring Black Boxes to Brand Magic

Here’s the thing—I used to hate QR codes. Yep, you read that right. Back in the day, they were just these weird, glitchy-looking squares slapped onto restaurant menus or stuck behind dusty shop windows. Half the time, they didn’t even scan. And when they did? You’d land on some hideous, 2009-style website that took forever […]

Why Your Fancy Ads Won’t Work Anymore (Unless You Get This One Thing Right)

So, I was sitting in my friend Layla’s cafe in Dubai Marina the other day — you know, the one with those overpriced oat milk lattes — and we were scrolling through Instagram. Sponsored post after sponsored post popped up. Gorgeous visuals, catchy captions, discounts galore… but something felt off. Layla suddenly muttered, “I don’t […]

Digital Payment Trends and Their Impact on E-Commerce Marketing in the UAE

 — A Cup-of-Tea Kind of Deep Dive into the Cashless Craze “Have you ever been in a checkout line, only to realize you left your wallet at home… but still walked away with your stuff?” Yeah. Same here. Welcome to 2025, where your phone is your wallet, and sometimes even your face is enough to […]

How Local SEO Can Boost Your Business in Abu Dhabi

You ever feel like your business is standing on the corner of the busiest street in Abu Dhabi… but somehow, no one’s noticing you? Yeah, I’ve been there too. You’ve got the product, the service, the passion — you’re ticking every box. Yet people are walking right past your “shop window” because you’re invisible online. […]