Beyond Instagram: Platforms UAE Marketers Shouldn’t Ignore
Let’s just admit it—if I see one more “perfect brunch flatlay” on Instagram, I might scream into my karak. Don’t get me wrong, Instagram’s still huge in the UAE. It’s glossy, it’s aspirational, it’s basically the country’s unofficial shopping mall. But here’s the kicker: if you’re a marketer who only lives on Instagram, you’re leaving […]
Gamification in UAE Digital Campaigns: Case Studies to Watch
Let’s be honest — advertisements can be boring. There, I said it. You scroll past them, mute them, occasionally indeed get irrationally irked at their actuality. But here’s the thing: in the UAE, brands are doing something sneaky-smart. They’re turning ads into games. And not the “collect fake coins on a clunky app” kind of […]
The Secret Life of a Digital Marketing Manager in Dubai
You suppose you know what a digital marketing director does, right? Belting iced lattes, scrolling Instagram, cataloging many posts, and calling it a day. Cute idea. But let me tell you , being a digital marketing director in Dubai is like living in a Netflix drama where every occasion ends with a thriller. Problem: The […]
Social Media Ramadan Strategies That Actually Work
Let’s cut the fluff: posting a crescent moon graphic on Instagram with “Ramadan Mubarak” in fancy gold letters is not a strategy. It’s a polite hello, sure, but if that’s the full extent of your Ramadan campaign, you might as well just send your audience a WhatsApp forward from 2012. Problem: When Brands Get Ramadan […]
How Hyperlocal Ads Are Winning in Abu Dhabi Neighborhoods
That moment of strange dĂ©jĂ vu when scrolling on your phone, and an announcement appears that seems to have a nearly psychic, position- apprehensive quality to it? Like, you’re sitting in Khalifa City, pining karak, and smashing! — there is a trim post about a new chai spot two blocks down the road. Not magic, […]
Marketing in the Metaverse: UAE Brands Leading the Charge
Let’s be honest—half of us still don’t fully get the metaverse, but somehow we’re already living in it. The Problem: Traditional Marketing Is Hitting a Wall Suppose back to how advertisements used to work. Billboards on Sheikh Zayed Road. Shiny spreads in lustrous magazines. Perhaps a television announcement you half- paid attention to while staying […]
Why WhatsApp Marketing Is Exploding in the UAE
When was the last time you went a full day without opening WhatsApp? Be honest. For most of us living in or connected to the UAE, that little green chat bubble has become as routine as brushing our teeth. It’s the first thing many of us check in the morning (before even saying good morning […]
The Hidden Power of Pinterest for UAE Wedding Planners
Let’s be real—planning a wedding in the UAE isn’t for the faint of heart. Between the endless guest lists, dazzling venues, and making sure the gold-trimmed invitation cards arrive on time, wedding planners here carry the weight of fairy-tale expectations. Every bride wants her “wow” moment, every groom secretly wants his “James Bond in a […]
Voice Search Optimization for a Multilingual UAE Audience
Ok Google… Where’s the best karak tea near me? That’s literally the first thing I asked my phone when I landed in Dubai a few years ago. And to my delight, I was standing outside a small cafeteria five minutes later, sipping the most perfect, cardamom-filled tea of my life. That moment made me realize […]
The Rise of Digital Souks: E-Commerce with an Emirati Twist
I’ll be honest—my first online shopping experience in Dubai felt nothing like Amazon. Instead of scrolling through a dull list of products with stock photos, I stumbled onto a site selling abayas and oud perfumes, designed like a modern souk. It was colourful, noisy in a digital way, and it actually reminded me of wandering […]