The Rise of Digital Product Sampling in the UAE

A tap lit my phone at City Walk. A wallet pass slid in with a soft chime. I scanned a small code beside a glowing billboard. A rider arrived twenty minutes later with a sealed sachet. The perfume felt warm in the air. The journey from ad to try shrank. Introduction I wrote this after […]

Leveraging Digital Marketing During UAE Sports Events

The stadium lights burned over the desert air. Drums rolled, phones glowed, and banners shivered. I scheduled a push, then felt the crowd swell. A soft vibration hit my pocket and confirmed the run. Clicks climbed, footsteps followed, and the night tilted. Sports turned into traffic, then into sales. Introduction I wrote this after seasons […]

Marketing to Gen Z in the UAE Without Being Cringe

1. Introduction The clip opened on a bright food court in Dubai Mall. A brand mascot shuffled, tried a trending dance, and smiled too hard. The beat felt off and the captions missed local slang. Comments stacked up and the tone turned sharp. I watched in secondhand dread while the view count climbed anyway. The […]

Ethical AI Marketing: Winning Trust in the UAE Market

If you’ve ever scrolled through an ad online and thought, Wait, how did they know that about me?—you’re not alone. The line between personalization and intrusion gets thin. In the UAE, where innovation is celebrated but trust runs deep, that line matters more than ever. Brands here want to harness the power of AI marketing. […]

The Email Marketing Mistakes UAE Businesses Keep Making

If you’ve ever opened your inbox on a Monday morning and been smacked in the face by 27 promotional emails—half of them from brands you don’t even remember subscribing to—you already know: email marketing in the UAE is broken. And the wild part? It’s not because email doesn’t work. It’s because businesses here keep making […]