From Likes to Loyalty: Retention Strategies for UAE Brands

A warm oud note drifted through the mall feed. Likes burst, screens glowed, and my team smiled. The store stayed quiet, almost polite. Then a receipt printed with points and a soft ding. A shopper returned later, calmer. From that moment, retention felt tangible, not theory, not hype for me. Brief Introduction I wrote this […]

Nostalgia Marketing for Expats Missing Home

Introduction The scent of cardamom tea filled a small apartment. A song from a kitchen radio floated through thin air. A photo of a city skyline sat on the table. An ad mentioned a street that lived in old memory. For a moment, the room felt like home in another place. Problem Expats carried heavy […]