Digital Crisis Management for High-End UAE Brands

The alert pinged first, thin and metallic. A reel spun fast, and comments stacked like cards in harsh light. I smelled coffee and printer ink, and my chest tightened. We paused ads, shut the music, and opened pads. Luxury looked fragile in that minute, but discipline steadied hands. Introduction I wrote this from late nights […]

Selling Luxury Experiences, Not Just Products, in the UAE

If you’ve ever strolled through Dubai Mall and felt your wallet twitch before your brain did, you’re not alone. The UAE doesn’t just sell things—it sells feelings. It sells the story behind the sparkle, the rush behind the wheel, the sunset view that makes you forget the price tag. And that’s exactly why selling luxury […]