The Rise of Digital Product Sampling in the UAE

A tap lit my phone at City Walk. A wallet pass slid in with a soft chime. I scanned a small code beside a glowing billboard. A rider arrived twenty minutes later with a sealed sachet. The perfume felt warm in the air. The journey from ad to try shrank. Introduction I wrote this after […]

Leveraging Digital Marketing During UAE Sports Events

The stadium lights burned over the desert air. Drums rolled, phones glowed, and banners shivered. I scheduled a push, then felt the crowd swell. A soft vibration hit my pocket and confirmed the run. Clicks climbed, footsteps followed, and the night tilted. Sports turned into traffic, then into sales. Introduction I wrote this after seasons […]

The Rise of Shoppable Livestreams in UAE Retail

Picture this: you’re scrolling through Instagram on a lazy Thursday evening, when suddenly a livestream pops up. An original influencer is trying on abayas, twirling, answering questions in real- time, and before you know it — you’ve tapped buy now. And just like that, retail in the UAE does n’t feel like “ shopping ” […]