The Rise of Digital Product Sampling in the UAE

A tap lit my phone at City Walk. A wallet pass slid in with a soft chime. I scanned a small code beside a glowing billboard. A rider arrived twenty minutes later with a sealed sachet. The perfume felt warm in the air. The journey from ad to try shrank. Introduction I wrote this after […]
Leveraging Digital Marketing During UAE Sports Events

The stadium lights burned over the desert air. Drums rolled, phones glowed, and banners shivered. I scheduled a push, then felt the crowd swell. A soft vibration hit my pocket and confirmed the run. Clicks climbed, footsteps followed, and the night tilted. Sports turned into traffic, then into sales. Introduction I wrote this after seasons […]
From Camel Races to Clicks: Marketing Niche UAE Experiences

Picture this: you’re sitting in Al Ain, the desert wind brushing your face, watching camels thunder down the track. The smell of karak tea. The sound of cheers. And then, in the same breath, you whip out your phone and book a desert safari online. That’s the UAE. Tradition crashing headfirst into technology. The Problem: […]