Digital Loyalty Programs That Actually Work in the UAE

The first time I stitched points to a karak chai, I felt a spark. The mall air smelled sweet and busy. My thumb tapped the app, then a quiet chime landed. Small reward, tiny lift, and clear intent. In the UAE, loyalty quietly moved people truly. It felt practical and kind. Brief Introduction I wrote […]

The Hidden Cost of Ignoring Arabic UX Design

Introduction I watched a product launch fall apart once, and no one in the room understood why. The platform looked clean. The code shipped without bugs. The features worked. The business expected fast adoption in the Middle East. Instead, it faced silence. Users came then left. They scrolled then stopped. They clicked then disappeared. Sales […]

The ROI of Influencer-Brand Co-Creation in the UAE

If you’ve ever wondered why your favorite UAE influencer isn’t just promoting a brand anymore but actually creating products with them—well, that’s influencer-brand co-creation in action. And let me tell you, the ROI of influencer-brand co-creation in the UAE is a story worth spilling your karak tea over. Because then’s the thing. Traditional influencer juggernauts […]