I swear, if one more customer says ‘hello?’ and leaves after 10 seconds, I’m gonna scream. That’s exactly what my cousin blurted out when we met for coffee in Dubai Marina last month. She manages customer service for a small but busy e-commerce store, and her WhatsApp Business inbox looked like a battlefield—half-read messages, endless […]
If you’re not tracking the numbers, you’re basically throwing spaghetti at the wall and hoping it sticks. That’s exactly what I told a friend over karak tea last downtime. She runs a small online apparel store in Dubai and was frustrated that her Instagram posts were n’t converting into deals. The designs were gorgeous, her […]
If you’ve ever had a sales associate remember your favourite champagne before you do, you know exactly how powerful personalization can be. Now imagine that same position of acclimatized attention but on your phone, in your inbox, and across every digital announcement you see. That’s where luxury brands in the UAE are heading. And actually? […]
If you’d told me five years ago that I’d be running a 10k in my living room—well, I’d have laughed and poured another coffee. But here we are. The UAE’s fitness scene isn’t just about gleaming gyms and palm-fringed jogging tracks anymore. It’s gone digital. From AI-driven workout apps to virtual wellness challenges, the health […]
So, picture this. You’re sitting at your laptop, late at night, in your Dubai apartment. Maybe there’s a half-eaten shawarma next to your trackpad (no judgment). You’re fiddling with a Facebook ad for your small skincare brand — trying to nail the copy that doesn’t sound too pushy but still gets people to click. And […]
Let me tell you a brief story. A few months ago, I was helping my cousin Noura — the owner of this tiny but adorable café on the corner of Al Ain — with her Instagram. She had followers. Good pictures. Some reels with latte art. But her engagement? Zero. No comments. No real conversations. […]
So, my bank just DMed me a meme—and I liked it? Yep. True story. Last week, I got a cheeky meme from my bank about budgeting after payday, and honestly? I laughed. And then I checked my savings goals. Weirdly effective. That, my friend, is 2025 marketing in the UAE’s financial sector—fast, hyper-personal, and just […]
People don’t buy what you do, they buy why you do it. Familiar with that quote? It’s by Simon Sinek. It is a little overused, but still resonates deeply—especially when trying to create campaigns in a market like the UAE. This isn’t a market of simply skyscrapers & souks; the UAE is a cultural, faith, […]
Have you ever gone on TikTok for “five minutes” and then looked up after an hour and your tea had gone cold? I’m sure you have! That’s TikTok; it draws you in. Now think about that for your brand. TikTok is abundant with excellent brand awareness potential in fast-paced, trendy, smartphone-centric culture of the UAE. […]
Let’s just call it what it is: the last few years flipped everything on its head—especially in the UAE’s ever-glamorous, fast-paced marketing scene. One minute we were planning swanky in-person expos at the Dubai World Trade Centre, comparing the thread count of our branded giveaway tote bags (don’t lie—you’ve done it). The next? We were […]
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