The Secret Life of a Digital Marketing Manager in Dubai

You suppose you know what a digital marketing director does, right? Belting iced lattes, scrolling Instagram, cataloging many posts, and calling it a day. Cute idea. But let me tell you , being a digital marketing director in Dubai is like living in a Netflix drama where every occasion ends with a thriller. Problem: The […]

Social Media Ramadan Strategies That Actually Work

Let’s cut the fluff: posting a crescent moon graphic on Instagram with “Ramadan Mubarak” in fancy gold letters is not a strategy. It’s a polite hello, sure, but if that’s the full extent of your Ramadan campaign, you might as well just send your audience a WhatsApp forward from 2012. Problem: When Brands Get Ramadan […]

How Hyperlocal Ads Are Winning in Abu Dhabi Neighborhoods

That moment of strange dĂ©jĂ  vu when scrolling on your phone, and an announcement appears that seems to have a nearly psychic, position- apprehensive quality to it? Like, you’re sitting in Khalifa City, pining karak, and smashing! — there is a trim post about a new chai spot two blocks down the road. Not magic, […]

Marketing in the Metaverse: UAE Brands Leading the Charge

Let’s be honest—half of us still don’t fully get the metaverse, but somehow we’re already living in it. The Problem: Traditional Marketing Is Hitting a Wall Suppose back to how advertisements used to work. Billboards on Sheikh Zayed Road. Shiny spreads in lustrous magazines. Perhaps a television announcement you half- paid attention to while staying […]

Why WhatsApp Marketing Is Exploding in the UAE

When was the last time you went a full day without opening WhatsApp? Be honest. For most of us living in or connected to the UAE, that little green chat bubble has become as routine as brushing our teeth. It’s the first thing many of us check in the morning (before even saying good morning […]

The Hidden Power of Pinterest for UAE Wedding Planners

Let’s be real—planning a wedding in the UAE isn’t for the faint of heart. Between the endless guest lists, dazzling venues, and making sure the gold-trimmed invitation cards arrive on time, wedding planners here carry the weight of fairy-tale expectations. Every bride wants her “wow” moment, every groom secretly wants his “James Bond in a […]

Voice Search Optimization for a Multilingual UAE Audience

Ok Google… Where’s the best karak tea near me? That’s literally the first thing I asked my phone when I landed in Dubai a few years ago. And to my delight, I was standing outside a small cafeteria five minutes later, sipping the most perfect, cardamom-filled tea of my life. That moment made me realize […]

The Rise of Digital Souks: E-Commerce with an Emirati Twist

I’ll be honest—my first online shopping experience in Dubai felt nothing like Amazon. Instead of scrolling through a dull list of products with stock photos, I stumbled onto a site selling abayas and oud perfumes, designed like a modern souk. It was colourful, noisy in a digital way, and it actually reminded me of wandering […]

The Science of Selling to Tourists Before They Even Land in Dubai

Then it’s a fun study. Excursionists who come to Dubai formerly know what they’re going to buy before the airplane indeed touches down. Wild, right? They’ve got shopping lists bookmarked on Instagram, stint packages sitting in their inbox, and regale reservations saved in WhatsApp exchanges. Half the time, their holdalls are principally open before Emirates […]

The Future of Micro-Influencers in the UAE’s Luxury Scene

Have you ever noticed how the “ notorious- notorious ” influencers in Dubai occasionally feel untouchable? Like, they’re living in a different world — private spurts, closets bigger than apartments, feasts at places you and I can only go during Restaurant Week? Yeah, I watch their stories too, but let’s be real that life does […]