Why Mobile-First Design Is Non-Negotiable in the UAE
If you’ve ever sat in a Dubai cafĂ©, scrolling endlessly on your phone while sipping karak, you already know the truth—life here happens on mobile. Not desktop. Not even tablets. Just that tiny screen in your hand. And if your business ignores that, you’re invisible. The Problem: A Country That Lives on Phones Let’s not […]
From Camel Races to Clicks: Marketing Niche UAE Experiences
Picture this: you’re sitting in Al Ain, the desert wind brushing your face, watching camels thunder down the track. The smell of karak tea. The sound of cheers. And then, in the same breath, you whip out your phone and book a desert safari online. That’s the UAE. Tradition crashing headfirst into technology. The Problem: […]
Using Digital Marketing to Promote Desert Adventures
Still, you’re about to find out. If you’ve ever wondered how on earth a camel lift under the Arabian stars ends up trending on Instagram. Digital marketing is n’t just for tech startups and fashion brands, it’s a game- changer for desert adventure companies. I’m talking about drift bashing, quadrangle biking, falcon shows, Bedouin camps, […]
The Power of Hyper-Personalised Email Campaigns in the UAE
Let’s be real. We all hate generic emails.You know the ones: “Dear Valued Customer, we hope this email finds you well…” and then a random sales pitch that has zero to do with your life. You roll your eyes, hit delete, and carry on. But also there’s that other kind of dispatch. The bone that […]
How Expats and Locals Consume Ads Differently in the UAE
If you’ve ever scrolled through Instagram in Dubai and wondered why your Emirati friend is seeing a car insurance ad while you keep getting job-hunting tips or money transfer services—welcome to the wild world of UAE advertising. This bitsy but potent country has one of the most different populations on earth. Around 90% of residents […]
The ROI of Influencer-Brand Co-Creation in the UAE
If you’ve ever wondered why your favorite UAE influencer isn’t just promoting a brand anymore but actually creating products with them—well, that’s influencer-brand co-creation in action. And let me tell you, the ROI of influencer-brand co-creation in the UAE is a story worth spilling your karak tea over. Because then’s the thing. Traditional influencer juggernauts […]
How AR Filters Are Driving Brand Loyalty in Dubai
If you’ve ever opened Instagram stories, slapped on a sparkly crown filter, and thought, “Wow, I actually look royal today,”—congrats, you’ve just experienced the magic of AR. And if you’re in Dubai, chances are that crown was n’t arbitrary; it might’ve been patronized by a brand still nudging you near to fidelity. Yes, welcome to […]
The Growth of Subscription Models in the UAE Online Space
If you’ve ever noticed your bank statement dotted with small monthly charges—Netflix here, Spotify there, maybe even a food delivery membership—you’re living proof of the subscription economy. And if you’re in the UAE, trust me, you’re not alone. In fact, subscription models aren’t just growing in the UAE—they’re exploding. From luxury cars on-demand to your […]
The Email Marketing Mistakes UAE Businesses Keep Making
If you’ve ever opened your inbox on a Monday morning and been smacked in the face by 27 promotional emails—half of them from brands you don’t even remember subscribing to—you already know: email marketing in the UAE is broken. And the wild part? It’s not because email doesn’t work. It’s because businesses here keep making […]
Digital Philanthropy: UAE Campaigns That Went Viral for Good
If you’ve ever scrolled Instagram at 2 a.m. and stumbled across a charity campaign that actually made you pause—and maybe even donate—you’ve seen digital philanthropy in action. Now, imagine that same campaign backed by the UAE’s tech-driven spirit and generosity culture. The result? Viral good. Welcome to the world of digital philanthropy in the UAE, […]