The Rise of E-Gaming and Digital Sponsorships in the UAE
When your little cousin earns more playing Fortnite than your full-time job pays—yeah, it’s time to pay attention. You can call it what you want, but let’s be real for a moment. Remember when ‘gaming’ was something that your parents would tell you to grow out of? A ‘waste of time’ just sitting on a […]
Building a Successful Digital Marketing Agency in the UAE
No, you don’t need a villa in Palm Jumeirah to start—just grit, good Wi-Fi, and a little bit of nerve. I’ll be honest with you. The first time I pitched my “digital marketing agency” to a client in Dubai, I was literally sitting at a Starbucks, praying the Wi-Fi wouldn’t cut out mid-Zoom. My “office” […]
How to Use Customer Data Privacy as a Marketing Differentiator in the UAE
“If one more brand asks me for my phone number just to browse their site, I swear I’m buying a pigeon and going off-grid.” No joke—my cousin actually said that last week while we were sipping karak and trying to buy her a new abaya online. The site asked for her phone number, email, location […]
How to Get a Job at Teleperformance Dubai (Even If You’re Starting from Scratch)
So, here’s the thing.You want a job at Teleperformance in Dubai. Not just any job—one that pays decently, treats you like a human being (not a robot in a headset), and gives you a foot in the door in a city that’s bursting with opportunities, but also brutally competitive. Sound familiar? I’ve been there. Not […]
Digital Marketing Myths in the UAE: What Really Works?
Let’s debunk some nonsense—over karak, obviously. If I had a dirham for every time someone told me “SEO is dead” in a Dubai cafĂ©, I’d own a yacht by now—probably parked near JBR. But hey, we’ve all been there—scrolling through LinkedIn, bombarded with clickbait posts and self-proclaimed “gurus” shouting things like “Email marketing is dead!” […]
Exploring the Growth of Voice Search in the UAE for Local Businesses
Written like we’re just two friends chatting over karak “Hey Siri, where’s the best mandi near me?” If I had a dirham for every time I heard that phrase in Dubai traffic, I’d be sipping iced lattes in Jumeirah all day, pretending to work. But seriously—voice search is blowing up in the UAE. And it’s […]
QR Codes in UAE Marketing: From Boring Black Boxes to Brand Magic
Here’s the thing—I used to hate QR codes. Yep, you read that right. Back in the day, they were just these weird, glitchy-looking squares slapped onto restaurant menus or stuck behind dusty shop windows. Half the time, they didn’t even scan. And when they did? You’d land on some hideous, 2009-style website that took forever […]
How to Create Multilingual Content for the UAE Market (Without Losing Your Mind or Message)
Let me just say it—creating multilingual content isn’t just “translating stuff.” It’s like throwing a dinner party for twelve guests who all speak different languages, have different tastes, and oh—one of them is gluten-free and allergic to sarcasm. Welcome to digital marketing in the UAE. I learned this the hard way. Back in 2018, I […]
Why Your Fancy Ads Won’t Work Anymore (Unless You Get This One Thing Right)
So, I was sitting in my friend Layla’s cafe in Dubai Marina the other day — you know, the one with those overpriced oat milk lattes — and we were scrolling through Instagram. Sponsored post after sponsored post popped up. Gorgeous visuals, catchy captions, discounts galore… but something felt off. Layla suddenly muttered, “I don’t […]
Your Customers Don’t Want Emails. They Want WhatsApp — Here’s How You Nail It.
Last Thursday, I was standing in line at a small karak spot in Deira — one of those hidden gems where you get strong tea and hot gossip in the same cup — when the owner, Mahmoud, looked stressed. I asked him what’s up, and he sighed, “Bro, Instagram’s dead, email’s dead, customers are ghosting… […]