How to Write Blog Posts That Rank: A Simple Guide for Beginners
Let’s be honest.
You’re here because your blog posts are not ranking. You put in the time, hit publish, and… nothing.
No readers. No clicks. No comments.
It can be a little frustrating, right?
Well first reality check: writing a blog is NOT just about writing down your thoughts. It’s also about helping people and making sure Google sees your content as useful.
But don’t worry — you’re not alone. I’ve been there too.
In this blog, I’ll show you how to write blog posts that actually rank on Google, step by step, using words anyone can understand.
Let’s dive in.
The Problem: You’re Writing but Not Ranking
You’ve written a post.
Maybe it’s about your favorite recipe, a travel story, or tips for saving money.
You hit publish and expect people to read it.
But days go by… and it’s still buried on page 10 of Google.
Here’s the thing:
- Google doesn’t just rank any blog.
- It ranks blogs that are clear, helpful, and structured right.
- And most beginners skip these steps.
The Promise: A Simple Way to Write Blog Posts That Rank
This guide will teach you how to:
- Understand what your readers want
- Use the right structure so Google notices you
- Make your writing easy and fun to read
- Add tools and tricks to help your post go up in search results
You don’t need fancy words or a degree in writing.
You just need the right steps. And that’s what you’re going to learn here.
Step 1: Know What People Are Searching For
Before writing anything, ask this:
What question does my blog answer?
If no one is searching for it, Google won’t show your post.
Here’s how to find what people are looking for:
- Use Google Search suggestions.
Type your blog topic and see what shows up below the search bar. - Try tools like:
- Ubersuggest
- Answer the Public
- Google Trends
- Ubersuggest
For example:
If you want to write about “healthy lunch ideas,” you might find people search for:
- “Quick healthy lunch for work”
- “Kids lunch ideas”
- “Easy meal prep lunch”
Pick one. Then build your blog around it.
Step 2: Write a Catchy But Simple Title
Your title is like a shop sign.
If it’s boring, no one will click.
Use titles that:
- Make people curious
- Promise value
- Use simple words
Try this:
- “10 Easy Lunch Ideas You Can Make in 15 Minutes”
- “How to Save Money on Groceries Without Cutting Coupons”
See the difference?
Use numbers, “how to,” or solve a problem. It helps a lot.
Step 3: Start Strong — Hook the Reader
Your first line should stop people from scrolling.
Here are a few tricks:
- Ask a question: “Tired of writing blogs no one reads?”
- Share a feeling: “I used to think blogging was easy — until I got zero views.”
- Make a promise: “In the next 5 minutes, you’ll learn how to fix that.”
Then, tell them what the post will teach. Like we did at the start of this blog.
Step 4: Keep Paragraphs Short and Sweet
No one likes big blocks of text. Especially on a phone.
Stick to:
- 2–4 lines per paragraph
- Simple, everyday words
- Short sentences
Example:
Bad:
“In this comprehensive guide, you shall gain profound knowledge of strategic blogging techniques that may enhance organic visibility.”
Better:
“This guide will show you how to write blogs that get more views on Google.”
Write like you talk. That’s the number one rule.
Step 5: Use Headings and Bullet Points
Make your blog easy to scan.
Readers are skimmers, and do not read every word.
Use:
- Headings (H2, H3) to break sections
- Bullet points or numbered lists for tips, tools, steps
Like this list:
Use bullet points when:
- Listing tools
- Giving steps
- Breaking down ideas
Step 6: Add Keywords Naturally
Keywords are what people are searching for in Google.
Don’t stuff them.
Use them:
- In the title
- In the first 100 words
- In at least one subheading
- A few times in the body (naturally)
Example keyword: “how to write blog posts that rank” Do not put it in there 20 times. Put it in there wherever it works. That’s enough.
Step 7: Use Real-Life Examples
If you say something, show it.
Example:
Don’t just say, “Write helpful content.”
Say, “If you’re writing about saving electricity, include tips like turning off lights or using LED bulbs.”
Stories and examples make your post feel real.
Step 8: Add a Clean Conclusion
End with something clear.
- Repeat the key points
- Tell readers what to do next
- Keep it short
Example:
You don’t need to be a pro writer to rank on Google.
You just need to help people, write clearly, and structure your blog the right way.
Try the steps above — and watch your blog grow.
Step 9: Keep Improving
One blog won’t do it all.
Check how your post is doing using Google Search Console.
Update it every few months. Add more info, fix spelling, and answer new questions.
Growth takes time. But smart blogging brings results.
FAQs: How to Write Blog Posts That Rank
Q: Do images help blogs rank?
A: Yes. Add relevant images with alt text. It helps with SEO.
Q: What is the best blog structure?
A: Use this order:
- Strong title
- Hook in intro
- Clear headings
- Helpful tips
- Real examples
- Short conclusion
- FAQs
Final Words
Writing blogs that rank doesn’t need to be hard.
Just write for people first and Google second.
Keep things clear. Keep things helpful.
And remember — even a 10th class student can write a top blog post with the right steps.
Start today.
Your blog could be the next one on page one of Google.
