Are You Posting at the Wrong Time?
Have you ever posted something on Instagram or Facebook and got almost no likes? It feels bad, right?
You spent time making a good post. Maybe a selfie, a product, or a funny video. But it didn’t get the love it deserved.
Well, here’s the thing: it might not be your post. It might be the time you posted it.
Why Timing Matters
The internet is super busy. Every second, thousands of people post pictures, videos, and stories.
So, if you post when most people are offline or busy, they won’t see your post.
But if you post at the right time, more people will see it, like it, and maybe even share it.
That means more eyes on your content, more fans, and for business people—more sales.
What You Will Learn in This Blog
In this blog, I will show you the best times to post on social media in 2025.
I will keep it simple and easy. Like I’m talking to a friend.
You will also see:
- Real tips for Instagram, Facebook, YouTube, TikTok, and LinkedIn.
- What works best for Canada and also for global time.
- What to avoid.
Let’s begin!
Best Time to Post on Instagram
Instagram is super popular, especially for pictures, Reels, and stories.
Best Days:
- Monday to Thursday
Why?
Most people check their phones in the morning before school or work, and again in the evening after dinner.
Extra Tip:
- Use trending sounds for Reels.
- Add short, clear captions.
Best Time to Post on Facebook
Facebook is still big in Canada, especially with adults and parents.
Best Days:
- Wednesday and Friday
Best Time:
- 12 PM to 2 PM
- 6 PM to 8 PM
Why?
During lunch and after work, people scroll to relax. This is your chance.
Example:
- A small business in Toronto posted about a weekend sale at 12:30 PM Friday, and it got 5x more views than posting at 9 AM.
Best Time to Post on TikTok
TikTok is all about short, fun, and fast content.
Best Days:
- Tuesday, Thursday, Saturday
Best Time:
- 5 PM to 7 PM
- 9 PM to 11 PM
Why?
Teens and young adults love scrolling at night. After school or work is TikTok time.
Bonus:
- Use hashtags like #fyp or #canadatiktok.
- Keep videos under 30 seconds for better watch time.
Best Time to Post on YouTube Shorts
YouTube Shorts are blowing up in 2025.
Even small creators are going viral!
Best Days:
- Monday to Friday
Best Time:
- 8 AM to 10 AM
- 3 PM to 5 PM
Why?
Morning and after-school time is when viewers look for quick videos.
Extra Advice:
- Post 3 times a week to grow.
- Use simple titles like “Best Way To…” or “Quick Tip For…”
Best Time to Post on LinkedIn
LinkedIn is for job, career, and business content.
Best Days:
- Tuesday, Wednesday, Thursday
Best Time:
- 8 AM to 10 AM
- 1 PM to 3 PM
Why?
Professionals use LinkedIn mostly in the morning or during breaks.
Great for B2B (business to business) content.
What If You Post at the Wrong Time?
If you post when people are asleep or busy, your post may never be seen.
That means less likes, comments, and shares.
Your hard work goes to waste.
That’s why timing is not just important—it’s super important.
Quick Tips to Remember
Here are some simple tips to help you:
- Use Insights: Most apps show you when your audience is active.
- Post Often: More posts mean more chances to hit the right time.
- Use Scheduling Tools: Tools like Buffer, Later, and Meta Business Suite help post at the best time.
- Check Time Zones: If your followers are not only from Canada, post when they’re awake too.
Real Example: Small Shop in Montreal
Sarah runs a small handmade soap shop in Montreal. She used to post randomly.
After reading about the best times, she changed her posting schedule.
She posted:
- Reels on Instagram at 7:30 AM Monday
- Facebook sales at 1 PM Friday
- TikToks at 6 PM Saturday
In 3 weeks, her sales doubled.
That’s how much timing matters.
What Works in Canada
Canadians often follow North American trends. But also, cold weather means more indoor screen time.
That means evening and night posts often work better.
Also, remember Canadian holidays like Canada Day or long weekends—those days can be good or bad for posts depending on your content.
Summary in Bullet Points
- Instagram: 6-8 AM & 7-9 PM (Mon-Thurs)
- Facebook: 12-2 PM & 6-8 PM (Wed & Fri)
- TikTok: 5-7 PM & 9-11 PM (Tues, Thurs, Sat)
- YouTube Shorts: 8-10 AM & 3-5 PM (Mon-Fri)
- LinkedIn: 8-10 AM & 1-3 PM (Tues-Thurs)
Always post when people are free, not busy.
Use insights and test your own times too.
Conclusion: Time It Right, Grow Fast
Posting on social media is not just about what you say. It’s also when you say it.
If you want more people to see your posts, you must post at the right time.
In 2025, things are fast and busy. But if you use the right timing, even a small creator can shine.
So now, stop guessing. Use the times we talked about. Try them. Watch what works best for you.
With the right post at the right time, your message can go far.
FAQs
Q1. How do I know the best time for my followers?
Check your account’s “insights” or “analytics.” They show when your followers are most active.
Q2. Are these times good for all ages?
Yes, but younger users like late evenings. Older users prefer mornings or lunch time.
Q3. What if I can’t post at the best time?
Use free scheduling tools. They post for you even if you’re busy.
Q4. Should I post daily?
Posting daily helps, but only if your content is good. Focus on quality.
Q5. Is this the same for paid ads?
Mostly yes. But with ads, the platform also helps you reach people based on behavior.